Steve Rubin
strategy consultant
media business and media technologies
Steve Rubin has always been fascinated with
the media business, the technology of media,
and what happens when these intersect.
After a brief career as a broadcast reporter,
Steve co-founded a wire service for corporate
and government news releases (Mediawire),
launched a regional radio network
(Pennsylvania Radio Network), and then to a
national newspaper group (Knight Ridder) to
help launch and run its online news archive.
Steve also spent some years at IBM, Business
Wire, PR Newswire as a VP, and in his own
consulting business.
Steve has joined Cognizant Technology
Solutions as a principal consultant and
currently is not accepting clients for SD Rubin
Digital Media Strategies.
More about Steve Rubin
Contact Steve
My Approach
Frame the Problem
It can be strikingly difficult to separate causes from
symptoms, especially in a rapidly changing
business environment. An honest evaluation of your
competitive position, the opportunities and threats,
has no substitute.
Analyze the Alternatives
Not every problem has a ready solution. It is
important to assess the possibilities and their
implications.
Document Strategic Objectives
Strategic plans vary in their level of detail. But a
valid plan must quantify the objectives and offer a
way to put the plan in action.
Create a Roadmap
Devise an action plan for executing the strategy,
including tasks, timelines and resources.
