Digital Asset Management

Consulting Services

 

Digital media -- video, photos, graphics and sound -- are now part of every organization’s core business.  Like any other information, the power and usefulness of digital media is magnified when it is organized, accessible and properly managed.


Digital Asset Management solutions take into account the special considerations of managing digital media:  categorizing unstructured files, transforming media to different formats, tracking rights and permissions, and integration with creative applications.


A successful Digital Asset Management plan focuses on these critical areas:

  1. •    Taxonomy:  Smart categorization schemes and metadata structure will lead to better content management, location and re-use

  2. •   Repository strategy:  As content standards evolve, it is important to select a future-ready repository format that will readily integrate with new or existing content management systems

  3. •   Functionality:  Long-term considerations must be balanced with ease-of-use and the need for short-term productivity enhancement

  4. •  Architecture:  Platforms and interoperability decisions have long-term implications that help determine long-term cost of ownership

  5. •   Governance: Better definition of roles, capabilities and permissions leads to improved data integrity and reliability -- and therefore increased value of the digital media assets

The resulting plan is a blueprint for efficient production, effective re-use of digital media, and low overall cost of ownership.   The cost savings can be quantified and the return on investment will be clear.


 

Steve Rubin participated in these Digital Asset Management projects:

  1. -NewsLibrary.com

  2. -National Geographic photo rchive

  3. -Coca-Cola corporate DAM strategy

  4. -American Greetings

  5. -Pennsylvania Public Television Network


Services:


  1. •Develop the Strategy:  Define the objectives for digital asset management; build the business case for action; develop the approach and scope for DAM improvement

  2. •Digital Asset Analysis:  Catalog and analyze asset types, metadata, and existing management practices. Define and document gaps and inefficiencies

  3. •Analyze and document requirements: Map workflows, data migration, future assets and support; interoperability with content management and creative systems, Diagram the results

  4. •Produce RFI/RFP:  Clearly state functions, platforms and services required

  5. •Recommend and vet vendors and platforms: Look behind the curtains during demos; critically evaluate vendor technology, support and future direction

  6. •Create metadata models and object hierarchies:  Maximize ways to organize and find assets

  7. •Governance and administrative models based on best practices

  8. •Develop roadmap for future functions and extensions, prepare for future contingencies.







  

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