Strategic Planning
A valuable strategic plan requires more than just process and consensus. It requires a sharp look at the challenges, industry trends, and the realistic possibilities. The documents that result must be logical and highly readable. The results must be tangible.
Component planning services include:
- Business strategy for digital media initiatives
- Business case development
- Business transformation -- taking advantage of strengths in a changing environment
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- Strategic alignment
Steve’s strategic work has led directly to improving the bottom line:
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• Positioning an online service to succeed against entrenched competition by engineering a business model that better appealed to customers.
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• Helping a small communications firm prosper by turning its challenge - location - into a strategic advantage.
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• For an international advertising agency, devising a way to share information among three different digital asset management systems operated by separate internal departments.
Steve specializes in interpreting complex technical solutions in both technical and business terminology, and defining the business implications of communications technology.
Strategic planning should be done empirically, without pre-conception. But the planner must also have a thorough knowledge of the business and technical landscape to lead the process in a sensible and production direction.
Services are available individually or as part of a a complete strategic planning process:
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• Evaluate current-state: Comprehend what exists now, its strengths, weaknesses and readiness for the future
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• Strategic visioning: Collaborative develop the vision and refine the mission
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• Facilitate planning sessions and workshops: Lead stake-holders to honestly assess, vision and plan
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•Align operations with strategic objectives: Every aspect of the business should support its mission
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•Document the plan in clear language: The most powerful plan is logical and readable as it is a comprehensive blueprint for the organization